Over the past few months, a lot of things have happened while setting up this brewery, but two in particular have greatly changed my approach of running the business. The first is I've realized I can't do everything myself. I can't be the only person making the beer, maintaining the brewery, selling the beer, delivering the beer, promoting the beer, and so on if The Bruery is going to be successful. The second thing is I've had the opportunity to get to know a talented brewer at a time when he's ready for the next step in his brewing career. A few months ago, Tyler King told me he wanted to work at The Bruery from the very beginning, and he'd do it for free (don't worry EEOC, he'll be getting paid). Tyler wants to have the experience of being at a brewery from the ground up, and I need his help and expertise, so it was a match.
Tyler has been brewing with BJ's for around 5 years and is particularly skilled in yeast culturing and quality assurance / lab analysis. He is a great homebrewer as well, and is interested in brewing with wild yeast and souring organisms which will be right up our alley. If you stop by the brewery relatively soon, you can try his excellent Flemish Red on tap. He will be graduating from Cal State Fullerton in the Spring, and his last academic hurdle will be completing an internship in Marketing/Advertising at The Bruery. He'll be in charge of marketing our summer seasonal. Tyler and I will share in the brewing responsibilities, and at the beginning when our brewing schedule isn't too demanding, he will be working on sales as well.
Cheers to Tyler-- I'm looking forward to working with you.
Friday, November 16, 2007
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