Movembeer!

Sorry for being absent from the blog for a bit.  We won't let that happen again!

We've been busy as always here at The Bruery for the past few weeks trying to settle into our new barrel aging facility and plan for 2012.

For those who didn't already hear, we managed to sell out all 1,000 spots for our 2012 Reserve Society by the end of the first day it was up for general sale.  To help you understand how surprised and excited we were about this, last year we only sold 700 memberships and didn't sell out until the week between Christmas and the New Year.  We didn't expect to sell out all 1,000 memberships and certainly didn't expect the memberships to sell as fast as they did.

We need to of course send a huge THANK YOU to all of those who nabbed up those precious spots as quickly as they did.  It is a really special thing for us to have so many fanatical craft beer lovers as friends and customers.  It's cliché, but we'd be dead in the water without you and you can be sure that the money we raised through the RS sale will be put towards incredible new beers!


On another note....with Thanksgiving coming in just a couple of days and with Movember in full effect, we thought it would be fun to have people paste some mustaches to their favorite beers, or just the bottles they plan on drinking with the Thanksgiving feast to add a little more festive to the festivities.  Movember, for those who don't know, has become a national movement in which men don't shave their upper lip for the month of November in support of prostate cancer awareness.  Help the cause by putting some mustaches on your Thanksgiving table!

Here is just one mustache that you can use for your bottles, but simply google 'mustache' and you can find plenty more.  http://bit.ly/tSdKgw

Once you've printed out and pasted the 'staches, don't forget to take some photos and post them up on our Facebook page at www.facebook.com/thebruery!  We'd love to see the creative mustache bottle displays that you come up with!

LAST CHANCE-- GET YOUR BRUERY RESERVE SOCIETY MEMBERSHIP TODAY OR TOMORROW!

We're closing our Reserve Society registration by the end of the day tomorrow (December 31st), so get your membership while you still can.

Buy through our website: http://www.brueryprovisions.com/-The-Bruery-Reserve-Society-2010-Membership_p_694.html

Here's the details on the Reserve Society:

The Bruery Reserve Society is a revered group of beer enthusiasts who wish to gain access to the most esoteric beers The Bruery has to offer. In this inaugural year, we'll be offering 400 memberships to the Reserve Society. Reserve Society members will have first pick at special releases. There will be releases that will only be available to Reserve Society members. As an inaugural member, you'll also have the first right of refusal to join in 2011.

Price: $195

Benefits:
- One bottle of Barrel Aged Autumn Maple, one bottle of White Oak, and one bottle of 2 Turtle Doves
- In October / November of 2010, members will receive one bottle of Black Tuesday (2010 version) and Barrel Aged 2 Turtle Doves.
- Reserve Society Zip Hoodie
- Entrance for two to the Reserve Society Initiation Celebration (January 16, 2010)
- Access to Reserve Society-only events (barrel tastings, release parties; additional charges may apply)
- Access to purchase special bottle release allocations (in person or through our website; allocations only for Reserve Society members. Bottle limits will vary from release to release.)
- Shipping of allocated beers (shipping cost not included, will ship only within CA)
- 15% off all tasting room and Bruery Provisions purchases (Cannot be combined with other offers or discounts)
- Access to special growler fills
- First right of refusal for 2011 membership

Anticipated 2010 Special Bottle Releases:
- Oude Tart - Flemish Red (scheduled release in mid-January)
- Melange #1 - Flemish Red / Imperial Stout Blend
- Melange #3 - Barrel Aged Strong Ale Blend
- White Zin - Sour ale with Zinfandel Grapes
- White Oak - Blended Barrel Aged Wheatwine / Golden Strong Ale
- 100% barrel-aged Coton - Barrel Aged Old Ale
- Black Tuesday Imperial Stout - Barrel Aged Imperial Stout
- 100% barrel-aged 2 Turtle Doves - Barrel Aged Holiday Beer
- Perhaps a few other releases up our sleeves

A few details:
The registration period will close on December 31st, 2009, or when all memberships have been sold. Membership begins on January 1, 2010 and ends December 31, 2010. Due to unfair and archaic alcohol laws, we cannot ship out-of-state. Those who are out-of-state may be members, but they must elect a trustee to pick up or receive your shipments within California. Please list the CA Trustee as your shipping address on this order. If you would like to pick up your items, please select store pickup at checkout. If you would like us to ship to you or your trustee in CA, please select ground shipping.

Reserve Society Details

The Bruery Reserve Society is a revered group of beer enthusiasts who wish to gain access to the most esoteric beers The Bruery has to offer. In this inaugural year, we'll be offering 400 memberships to the Reserve Society. Reserve Society members will have first pick at special releases. There will be releases that will only be available to Reserve Society members. As an inaugural member, you'll also have the first right of refusal to join in 2011.

Reserve Society registration will begin in person on Tuesday, October 27th at 6 PM. In person registration will continue during tasting room hours (Friday & Saturday, 4 PM - 10 PM, Sunday, 12 PM - 6 PM). Registration through our website (www.brueryprovisions.com) will begin Friday, October 30th. The registration period will close on December 31st, 2009, or when all memberships have been sold.

Cost: $195

Benefits:

- At the time of signing up, the first 250 to join the Reserve Society will receive Barrel Aged Partridge in a Pear Tree (only 290 bottles produced), White Oak, and Saison Rue. The last 150 to join will receive Barrel Aged Autumn Maple, White Oak, and Saison Rue.

- Reserve Society Zip Hoodie (available in early January)

- Entrance for two to the Reserve Society Initiation Celebration (scheduled for early January)

- Access to Reserve Society-only events (barrel tastings, release parties; additional charges may apply)

- Access to purchase special bottle release allocations (in person or through our website; allocations only for Reserve Society members. Bottle limits will vary from release to release.)

- Shipping of allocated beers (shipping cost not included, will ship only within CA)

- 15% off all tasting room and Bruery Provisions purchases (Cannot be combined with other offers or discounts)

- Access to special growler fills

- First right of refusal for 2011 membership

- A nifty Bruery Reserve Society ID card

Anticipated 2010 Special Bottle Releases:

- Oude Tart - Flemish Red

- Melange #1 - Flemish Red / Imperial Stout Blend

- Melange #3 - Barrel Aged Strong Ale Blend

- White Zin - Sour ale with Zinfandel Grapes

- White Oak - Blended Barrel Aged Wheatwine / Golden Strong Ale

- 100% barrel-aged Coton - Barrel Aged Old Ale

- Black Tuesday Imperial Stout - Barrel Aged Imperial Stout

- 100% barrel-aged 2 Turtle Doves - Barrel Aged Holiday Beer

- Perhaps a few other releases up our sleeves

A few details:

Membership begins on January 1, 2010 and ends December 31, 2010. Due to unfair and archaic alcohol laws, we cannot ship out-of-state. Those who are out-of-state may be members, but they must elect a trustee to pick up or receive your shipments within California.