Sunday, August 23, 2009

Advertisement War Between Audi, BMW, Subaru and Bentley

It certainly is competitive in the automotive industry. There are simply too many choices for consumers, they range from qualities, sizes, powers and go all the way toward brands.

In Germany, the big guys that are competing harshly between one another will be Mercedes, BMW and Audi.

In Malaysia, the 3 mentioned brands promote quality, luxury and the ability to put a big hole in our pocket. Certainly, these 3 companies earns big, and yes, BIG! Guess where they spill their Benjamin’s?

I mean, they have SO much extra money (from all the overpriced cars? They have to have!), they didn't hesitate for a second on their marketing and advertising schemes.

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Audi thought they could get away with an ad that kicking BMW's bottom by being cheeky

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But BMW bagged the final "move"

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Classic. Nice.


BMW got friskier and they've gone bonkers in Moscow with this huge Billboard that stretched along the city,

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I shit you not, they even put real cars on it, not just any car, but their whole “M” range cars!

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Would love to nick one of those up there!


We all thought that it would end right there.

But NOOOO, Audi decided to spice things up. On with the war:

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BMW wasn't going to sit back and relax

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Then Subaru decided to interfere with the Germans riots,

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Chairman of Bentley thought that whole fiasco amusing that wanted to join in the fun.

I thought he nailed it.

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[Sources]:
1. BmwBlog
2. AutoBlog
3. EatLiver

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