The preparations for Christmas have started and are well accelerated across all countries! Between Christmas presents for relatives and loved ones, gifts for customers and suppliers, the companies also take advantage of the coming of the end of year to reward their employees with Christmas baskets. The contents may vary according to each organization, but cookies and panettone are indispensable items.
When choosing products, it is important to consider that we should not only appeal to the employee but also his family: wife / husband, children. For this, the solution is that some organizations are betting on basics like sugar, rice, coffee, beans, cornmeal, pasta, salt, cake mix, pasta, tomato sauce, soybean oil, raisins, chocolates, nuts and Oreo. These are the most common and the diversity of the existing brands on the market today can make an extensive market research and cheapen the basket with such food.
Other products for Christmas baskets interest and differentiation, which may help the company to innovate in the present, while part of the climate of year-end are: Champagnes and buttery biscuits, jelly roll and wafer. However, despite having more chances to please, these are items that can be added to the gift. Wines, liqueurs, nuts and jellies can also be given, depending on the available budget. The ideal is to establish expenditure targets to determine which of them could be bought.
Delivery is a delicate moment, since the products must be packaged well to not break or spoil, especially when they are moved to more remote locations. It may be in three ways: door to door (the company distributes directly to the residence of the employees), simple (distribution is made in-house) and self distribution (happens at predetermined points).
To have no accidents, we must be attentive to the chosen design of the packaging, and containers of products. If there is glass, for example, care must be taken not to break, the cans should be arranged, and not harm the quality of the content. Perishable products, preferably, should be off the list, since they run the risk of ruin in the middle. The use of cellophane can also help in protection.
The most used models for baskets are wicker or even a cardboard box decorated. The most important thing is to use creativity and leave it beautiful, either with a tie or even decorative objects.
Today, companies can, as a way of promoting your brand, choose to customize these packages with your name or your logo.
However, the main objective to distribute Christmas baskets is to reward those who contributed so much for your business. This is a symbol of thanksgiving and, through this simple act, you can motivate and make your employees feel more valued within the organization.
Thursday, December 2, 2010
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